Synergy Barbie

By Kelsey | June 20th, 2007 | 9 Comments »

80% of couples who adopt children from China stay at the White Swan Hotel. And every single one of them gets a “Going Home Barbie.”

So told to me by a manager at the hotel:

“Most of the children are adopted are girls and Mattel sees this as an opportunity to attract potential clients. We are on our 3rd series of Barbies. Some families who have adopted multiple times have collected all three.”

Now that’s synergy - a toy company working with a single hotel catering to a very unique niche of guests.

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9 Responses to “Synergy Barbie”

1. Kent Says:
   June 21st, 2007 at 5:12 am

   oh Corporate America…

2. Cindy Sue Says:
   August 16th, 2008 at 11:28 am

   This is WRONG in so many ways! Mattel needs to make a vampire doll of itself!!!!

3. Kelsey Says:
   August 16th, 2008 at 4:07 pm

   I bet the Mattel vampire doll would be a bestseller.

4. Robin Says:
   August 17th, 2008 at 7:56 pm

   WHAT! that’s f****ing disgusting. What a horrible way to exploit, trivialize and glamorize an already sad, screwed up industry (adoption, in case you weren’t following). All in the name of $$$. In that case, where’s the Grieving PTSD Birthmother childen’s book series? Or the “This Isn’t What I Ordered, Can I Trade/Give it Back?” Adoptive Parent Lego Set? Or, oooo how about the Adoptee Create Your Own Identity & Medical History play kit? I bet those would be best sellers.

5. Kelsey Says:
   August 18th, 2008 at 4:15 am

   Robin and Cindy, we should start a business together. But what should we call it?

   I’ll throw out some suggestions:

   Sick World Toys
   You Gotta be Shitting me Play Things
   That Ain’t Right Toys

   I ran across another disturbing thing at a Wal-Mart while I was in China. All of the Barbies in the toy aisle were Caucasian - none Asian. We’ve got Asian Barbies in the USA, but they don’t have them in China.

6. Cindy Sue Says:
   August 18th, 2008 at 11:18 am

   I love the sarcsim LOL instead of cry. African American children had to play with white dolls in the US until the 1970’s. Did you hear about the petition by the people who didn’t stay at the White Swan? They feel entitled to a Adopto-Barbie too. . . they actually started a petition to Mattel . . . have these people EVER heard the word NO, or do they think they can PURCHASE everything in life??? Somebody SLAP these people. WTF?????

7. Kelsey Says:
   August 18th, 2008 at 11:33 am

   Cindy Sue,

   Okay, we’re so deep into ridiculousness that I’m not sure if you’re kidding or not. Was there really a petition? If so, please send me the link.

8. Cindy Sue Says:
   August 18th, 2008 at 12:02 pm

   http://www.petitiononline.com/chb/petition.html

9. Cindy Sue Says:
   August 18th, 2008 at 12:06 pm

   Some actually gave their real names and posted it on the web. Yes, it’s real. I makes me want to vomit. Check this: http://writingmywrongs.typepad.com/writing_my_wrongs/2008/08/trauma-art.html

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