Great publicity idea #1: Author shoplifts own book

By Kelsey | July 31st, 2008 | 4 Comments »

I was in the local Books-a-Million yesterday talking with the manager about setting up an event around the release of my book. I took in an advanced copy to reinforce that, yes, I had written a book, and here it is.

“Is it a print-on-demand book?” he asked, as he searched for it on his computer.

“No.” I never know how to respond to that. I mean it isn’t a POD, but, still, I kind of find that offensive. I don’t want to come across as if publishing by the POD method is beneath me, but what about me makes this fella, and a host of others that I’ve met, assume that a publisher wouldn’t have paid me to publish my work?

Is it the flip-flops?

Or, perhaps, my inability to pronounce the word worm? Although, I don’t think I used the word yesterday. Did I say, “Bookworms will love it?!”

Or, is it because I refuse to learn the difference between effect and affect? The a(e)ffects of worms on zombie brains is grossly under-studied?”

He looked the book up on the computer and seemed surprised that BAM would be getting it in. All I needed to do was contact him a few months before the Big Day – December 1 – and have them get in extra copies for the event.

I thanked him, and browsed a little before heading for the door with my advanced copy still in hand. I felt a bit awkward.

What if someone stopped me?

“Excuse me sir,” I imagined one of the booksellers would say. “Did you pay for that?”

Here’s the response I settled on, if asked: “This book cost me over 10 grand and two years of my life. Any chance I can return it?”

They didn’t ask.

But here’s a thought…

If an author shoplifted their own book, would that be good publicity? Or just stupid?

Any of you who are authors, give it a try and let me know.